Aedhmar Hynes is CEO, Text 100 International, one of the world's largest independent public relations agencies specialising in the technology industry. She overseas 28 offices spanning North America, Asia and Europe and is based in New York.

Prior to her appointment as CEO, she was Regional Director of Text 100's US operations and was responsible for building the company's leadership and reputation in the US high-tech public relations world. Aedhmar has worked exclusively with technology companies consulting on behalf of both large corporations as well as small start up companies.

She is an active speaker and commentator on the subject of global communications and the complexity of cultural fluency when communicating across multiple markets and audiences.