Mark Penn, Worldwide CEO, Burson-Marsteller has spent more than 30 years working to shape strategies and messages for presidents, corporations, CEOs and heads of state.

He co-founded Penn, Schoen and Berland in 1975 while he was an undergraduate at Harvard and a writer on The Harvard Crimson, originally to conduct polls and offer strategies for political clients.

Since 1985 he has widely applied these techniques to working for corporations in the U.S. and around the globe. He has worked for a wide range of companies including AT&T, Merck, BP, Verizon and many others.

Mark continues as President of Penn, Schoen and Berland (PSB), which will shortly join the Burson-Marsteller family.