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Senior VP, Omnicom Group Inc. & President, Omnicom Asia Pacific

Serge Dumont is a French businessman who has worked in Asia and China for more than 20 years. Often referred to as the “founder of the public relations industry in China,” he has made unique and pioneering contributions to the industry.

Serge began his career in the communications field in the mid-1980s by establishing a consultancy that rapidly grew into a market-leading strategic communications firm catering to numerous Fortune 500 clients. In 1993, he sold his company to the U.S. public relations group, Edelman and joined the corporate board. He was appointed Group Executive Vice President and President, Asia. He left the group in 1998 and focused on personal investment, philanthropic activities andselected advisory assignments.

Because of his unique strategic communications background, Serge has frequently been retained as a high-level advisor by governments and multilateral bodies, such as the World Health Organization and the Beijing Municipal Government during the SARS epidemic in 2003. A recognised authority on branding he co-authored Brand Warriors – China, the first book to analyze top Chinese companies wishing to internationalize their brands. 

Serge is a strong supporter of philanthropic activities. As a result of his lifelong involvement in business, trade, the arts, and philanthropy, Mr. Dumont has received a number of awards throughout his career, including France's highest military and civilian honor, the “Légion d'Honneur” (Legion of Honor). He was bestowed the title of “Chevalier des Arts et Lettres” (Knight of the Arts and Literature) by the French Government and received a Presidential Citation, the highest award conferred by Rotary International. He was also appointed “Conseiller du Commerce Extérieur de la France”—France's Foreign Trade Advisor.


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