A former journalist and strategic PR consultant, Sunil John is Partner & MD ASDA’A Public Relations.
He manages regional operations across 10 ASDA’A offices and 9 affiliates in the Middle East and North Africa. Under his leadership, ASDA’A has grown into a world-class public relations consultancy that advises the best-known global brands, major Middle Eastern companies and governments.

ASDA’A was declared the “2005 PR Agency of the Year” by Campaign Middle East, the premier communications industry journal, in January 2006 and is the exclusive affiliate of Edelman PR Worldwide in the region.