THE INDEPENDENT FIRM: SURVIVING & THRIVING!
In this global world, communication has to be ‘Glocal’ – global message with local interpretation and integrated – one message many tools. Therefore, can an independent firm hold its own against the might of global integrated networks? With the industry getting increasingly polarised with large umbrella holding firms, will the independent survive?
“It will not only survive but thrive” seems to be the consensus. Let us hear what the panel members from very successful independent firms from across the world say. How are they doing this? What are they doing to alter their war books to continue to thrive?
Discuss the growth of the independent firm with our eminent panelists from around the globe.