THE INTERNET HAS CHANGED OUR WORLD: USER IS IN-CHARGE
While the internet has travelled through the dotcom boom to bust to the dot again, it has undeniably changed our world. It has democratized information and given power of knowledge to the individual as they make more informed choices and express and share their opinion freely across boundaries and time zones.
We cannot wish away blogs, flogs, wikies, podcasts and many other instruments that put the user in-charge. A close look is required at how this is already impacting each of our lives through technologies that are established today as well as those that are in their nascent stage of development. How should the communicator confront this reality and capitalize this opportunity?
Meet a legendary technology editor, an original internet entrepreneur from India, and a techy PR firm, to cut through the hype and discuss Next Practices in harnessing the power of internet to communicate with individuals and communities.